About

Hi, I'm Jillian. I build the part of your business that keeps working while you rest.

If you're great at what you do and quietly unsure what's actually bringing people in, we'll get along. Most of the experts I work with felt exactly that way on day one.

Book a Game Plan call How I got here
Jillian Thomas in a brown leather jacket

What I see over and over

Your numbers already exist. Nobody is reading them back to you.

Meta has them. Your email platform has them. Stripe has them. Most weeks, nobody sits down and reads them.

So decisions get made on feel. And feel almost always says the same thing: post more.

That's why I build the way I do. The first thing we set up together is an analyst, a seat on your team that reads your numbers every morning and tells you, in one plain sentence, what changed and what to do about it. Everything else gets built on what it finds.

The longer version

How I got here.

2008 to 2016 · Before marketing

Teaching hospitals

Eight years as a certified ophthalmic assistant in high-volume teaching hospitals, with a chemistry degree behind me. The job was reading what's in front of you and explaining it clearly, under pressure. It still is.

2015 · First marketing role

The campaign trail

Social media director for a presidential campaign, 2015 to 2016. A crash course in reading what's landing, fast, with the whole country watching.

2017 · Nonprofit

YWCA Southern Arizona

Digital marketing manager. A small budget, high stakes, and my first systems for keeping web, email and social saying the same thing.

2019 · TV production

T&R Productions

I led a team of seven multimedia editors and built their single source of truth in Airtable, then the databases for other divisions.

1M+ YouTube subscribers across the showsan app launch with the NHL

2020 · Ads

Social Lab Marketing

Ads manager and team lead, running eight to ten client ad accounts a month through launches and evergreen offers.

$100K+ a month in client revenue

2022 · Email and consult calls

Ama La Vida

Senior content marketing manager. I rebuilt the email lifecycle into a top-three channel and rebuilt the emails before and after every consult call.

9% → 17% consults to clients$180K revenue month39% lower cost per customer

2025 · On my own

Jillian Thomas & Co, then Rooted & Seen®

Then AI got good enough to do the reading and the routine for a solo expert. Now experts build it with me: freebie and ads live in 30 days, small offer live by day 90. The B-Roll Bank came along the way.

$20K+ in 30 days480+ B-Roll Banks built

What I believe

Four things I'll say to you more than once.

It's a role, not a chore.

Checking your numbers isn't something you keep failing at. It's a job, and it should belong to something other than you.

Version one counts.

A working thing you can change beats a perfect thing you never started. Yours can be running and unfinished at the same time.

You should be able to see it.

Look at your business and know where it stands, instead of guessing from how last week felt.

Fit beats a sales pitch.

If I'm the wrong person for what you need, I'll say so on the first call. I'd rather tell you now than have you find out in month two.

Meet the team

A whole marketing department. One human on it.

This is my team, and it keeps growing. Rooted & Seen® members build their own version, one seat at a time: lead gen first, then the rest of the department.

Jillian Thomas

CMO · Human

JillianMakes the calls only a person should make.

The Analyst

Reads Meta, Instagram, email and Stripe before I'm up.

The Morning PaperAsk Your Analyst

Sr. Social Media Manager

Plans what to post and gets it out the door.

Sr. CopywriterThe Publisher

Email Manager

Writes and schedules from what the analyst found.

Sr. Copywriter sharedThe Welcome Flash

Media Buyer

Builds the ad behind whatever earned it.

Sr. Copywriter shared

Launch Manager

Runs the whole sequence when something opens.

3-Day Flash SaleMotion Picture Launch

Offer Builder

Shapes the freebie and the small offer behind it.

Build an LTO That Pays for Itself this month

One Sr. Copywriter, three departments. It reads your voice and your person before every draft.

A day in the life

What the team does while I'm doing everything else.

6:00am
The Analyst reads the numbers and leaves The Morning Paper waiting.
8:00am
Jillian, CMO reads it with coffee and makes the one call that matters today.
9:00am
Sr. Copywriter drafts the email from what the analyst found. The Email Manager schedules it.
Noon
The Publisher posts what I approved on Friday. Nothing retyped.
3:00pm
Media Buyer builds the ad behind today's best post, paused and waiting for one click.
Launch week
Launch Manager runs the whole sequence, start to finish.

Now you know me

See the ways we can work.

Start free, start with the B-Roll Bank, or start with a 45-minute conversation about your business.

See the ways to work with me

You should be able to look at your business and know.

If you'd like to look at yours together, the first conversation is free.

Book my Game Plan call
Jillian working at her laptop