Jillian Thomas & Co · Home of Rooted & Seen®
Bring people in after the posting stops.
I help experts build the system behind their visibility. Your numbers get read. Your follow-up goes out. People find you and say yes, whether you remembered to check that week or not.
The part nobody talks about
You're great at the work. The business around it runs on memory.
So you post more. It's the only lever you can see.
1,400+
One member's email list, up from 200
“This is the first time I've had someone SIMPLIFY things but give detail of what to do on EVERY STEP of this entire process - and give moral support, no less.”Member, Rooted & Seen®
A few minutes, from me
Why so many experts do too much for too little.
The advice says show up more. Here's why that keeps good people overworked, and what to build instead.
Ways in
Start free, start small, or start with a conversation.
Free · 45 minutes
A Game Plan call
We open what you've built and find where people are slipping out between finding you and saying yes. You leave knowing what to fix first, whether we work together or not.
Book my Game Plan call
If you want to read first
The insider emails
Free
A few emails a week, with the exclusives that never make it to social.
Get the insider emailsIf you freeze on what to film
The B-Roll Bank
$47 $27
100+ shot ideas built around your brand, ten storyboards, and a companion guide to your content themes, strategy and ideal client.
Get my B-Roll BankWho you'd be working with
Eleven years of building the system everyone else runs on.
I started out leading a team of multimedia editors at a TV production company, where I built their single source of truth in Airtable, then the databases for other divisions. A few jobs later, I went solo.
Now I help service providers and experts build that kind of system for their own business. AI does the reading and the routine. You make the calls only you can make.
Jillian ThomasFounder, Jillian Thomas & Co and Rooted & Seen®
Is this for you?
I'd rather tell you now than have you find out in month two.
Pull up a chair if…
- You're great at the work, and your sales still depend on whether you posted this week.
- You'd rather run a $5 ad than film another reel.
- You sell something small, or you're ready to.
- You want to build it with someone, and leave with it running.
I'm the wrong call if…
- You want a viral reel by Friday.
- You'd rather collect another course than build the thing.
- You're not ready to spend $5 a day on ads yet. The insider emails are a good place to wait.
What it looks like inside
“It worked.”
That's what a member told me after we rebuilt one email together. Instagram said their content was doing fine. Their analyst agreed, and found the real leak: the email that's supposed to get people to book a call.
A call held, and another booked for that Friday, straight off that sequence. Their welcome sequence went from five emails to four. Smaller, and doing more.
Rooted & Seen® member, August 2026How it starts
Three steps. The first one is a conversation.
Book a Game Plan call
Forty-five minutes on Zoom. Bring your screen and the accounts you already use.
We find the leak
Where people slip out between finding you and saying yes. Usually it's one place, and it's rarely where you'd guess.
You leave with your next build
One clear thing to fix first. If Rooted & Seen® is the right way to build it, I'll tell you. If it isn't, I'll tell you that too.
You should be able to look at your business and know.
If you've scrolled this far, you already suspect the guessing is the expensive part. Let's look at it together.
Not ready yet? Get the insider emails. A few a week, with the scoop that never makes it to Instagram.
